At Rolawn, we understand the importance of genuine customer feedback, which not only guides consumers in their purchasing decisions, but also helps businesses develop and maintain appropriate standards in their products and services.
We’ve chosen Feefo as our dedicated review platform, and here’s why it’s the best choice for our business and for our customers.
Feefo operates on a verified-only model. This means that only customers who have actually purchased from us are invited to leave a review. Why does this matter? A significant 36% of consumers distrust reviews on platforms where verification is not required, according to Feefo Consumer & SME Research (May 2022). By using Feefo, we ensure that all reviews on our site are from real customers who have truly experienced our products, making our feedback trustworthy and reliable.
While other platforms such as Trustpilot also provide a valuable service by allowing a broad range of consumer feedback, they operate on an open review model. This means anyone can leave a review, regardless of whether they have actually used the product or not. Although this approach increases the number of reviews, it can also increase the risk of non-verified feedback, which may not be as reliable as feedback from verified purchases.
Feefo’s commitment goes beyond just collecting reviews. Each submission is moderated post-feedback to ensure its authenticity and relevance, protecting both the consumer’s decision-making process and our brand’s integrity. Additionally, a Which? report in 2023 highlighted the negative impact of fake reviews, urging platforms like Feefo to continue their rigorous safety and moderation processes to minimise these risks effectively.
The proof is in the numbers: 70% of UK consumers say they are more likely to trust reviews from verified customers. Feefo’s stringent verification process reassures our customers that what they are reading is based on real, honest customer experiences. Only 8% of people feel confident they can spot a fake review, which makes our choice of Feefo all the more important to ensure trust and transparency in our customer interactions.
At Rolawn, we are aware of the broader impacts of fake reviews, with 40% of businesses reporting negative effects due to fraudulent feedback. Feefo helps us combat this with their robust review system, ensuring that our customers are not misled by fake or biased reviews.
Choosing Feefo aligns with our commitment to quality and transparency. By partnering with a platform that facilitates reviews only from verified buyers, we safeguard our reputation and provide our customers with reliable and truthful information. This helps us maintain the trust and loyalty of our customers, ensuring they feel confident in their choices.
For more information on Feefo or to read our customer reviews click here.